Image via Wikipedia10. They don't have their own web site9. They use photos that they didn't take in their web site gallery
8. They don't have a thick portfolio
7. They don't have any references
6. They don't use professional equipment
5. The photos in their portfolio aren't very good
4. The photos in their portfolio are too good
3. Their prices are so cheap you question their credibility
2. They are good at selling but not so good with the camera
1. They are a photo nerd with no people skills or personality
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