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| Dallas, TX Tornado - Media interviews (Photo credit: State Farm) |
9. Be cooperative.
8. Don't hide anything, they can smell blood in the water.
7. Do not promote yourself or your business.
6. Never ask to see a copy of the story before it comes out.
5. Treat the media as your friend, but remember, the media is not your friend.
4. Dress appropriately, speak appropriately.
3. Be yourself.
2. Be a good source for them.
1. Consider everything to be "on the record".
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